Rebecca Rapple is a personal branding expert who has been featured in the Harvard Business Review, Business Insider, and other online and traditional publications. Her advice to the savvy job-seeker is timely and to the point. She takes us on a quick tour of some surefire ways to end up at the bottom of the heap. A few are pretty simplistic and you’d think even Homer Simpson wouldn’t make such mistakes, but “D’oh” many of them will leave you thankful for her reminder. Ms. Rapple provides a clear-eyed roadmap for avoiding how not to get hired. It’s a worthwhile read in a competitive marketplace and her solutions are direct and easy to implement.