Personal Branding For A Solid Transition

It seems that the concept of personal branding is becoming as ubiquitous as having a robust presence on every social media platform known to man. Career coaches, recruiters, and outplacement consultants pontificate about its importance. No doubt it is, but few practitioners put it into such understandable and actionable terms as Scott Ginsberg. He has written nine top-selling books and contributes to The Ladders blog. Ginsberg says, “Your brand is what you’re known for and what you’re known for knowing. Use that to your advantage in making a career transition.” This article is a worthwhile read for anyone contemplating a move up and out.

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