Not just the norm but the $$ and the promises have become bigger. More likely to be accepted, From My Perspective – NOT SO!
Two recent counters included 19% and 26% compensation increases respectively – both were turned down. Why? Because money doesn’t change the career opportunity and both candidates focused on the long term. Another counter included a title change and a new role with new responsibilities – “just as soon as we hire someone for your current role.” Yes, another turndown. Why? Because they had been clear about their career goals throughout their tenure but had been routinely “ignored” until they submitted their resignation letter.
Yes, sometimes counteroffers are accepted – either the big money wins or promised opportunities make it easier to stay and not admit change was just scarier than expected. From My Perspective counteroffers rarely win for long – the employer secures only an interim employee.